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Jenna has been in the hair industry for 15 years. She has been working at the Loft for 12 years! She is a positive and creative addition to our team!
Jenna started working at a hair salon straight after high school and she never looked back. Jenna has completed many creative cutting, styling and colouring courses over the years that have helped her to develop her own unique style.
She has attended classes at Toni and Guy, through Schwarzkopf, L’Oreal professional, and Goldwell/KMS academy, to name a few. Next on the list, the Vidal Sassoon academy in London!
Jenna has enjoyed classes held by celeb Stylist, Matthew Collins, for creative cutting and casual styling. Recently she learned trending balayage/highlighting/colouring techniques from L’Oréal pro educators Crystal Brown and Susan Carter.
Jenna loves creating looks that grow out naturally and also asymmetrical cuts that require precision. From texturized short styles and long shiny locks to little kids and silver seniors, she loves them all!
Speaks English and French
Inspiration: Master stylist and co-owners of our sister salons in Toronto, Sylvie Prud-Homme
Top tip: If you are struggling in your personal or work life, don’t take it out on your hair! Sometimes life is tough and we feel like we’re losing control. Times of stress are not always the best time to try a fringe for the first time or a drastic colour change! Come talk to Jenna about your options or try a new Loft lipstick shade! Try a braid or a new texture for a quick pick-me-up.
Favourite product: If you wear your natural curls, try a smoother and shinier look with the Goldwell Just Smooth lotion. If you wear your hair straight most days, mix it up with a curling iron and the dry texture spray by KMS. She’d be glad to give you a lesson to create these looks for yourself!
Favourite hair cut or colour: I’m kinda obsessed with dark short bob’s at the moment. The look is so chic and timeless.
Ben moved to Ottawa from South Korea in 2012. He started new career at the Loft. Ben has always loved fashion, the arts, and music and he believes working in the hair industry is perfect for giving him the opportunity to express his creativity.
Ben enjoys a wide variety of services ranging from long-layered hair to pixie cuts, crew cuts and fades, as well as perms. Two additional services Ben loves are updos and hair tattoos, as these services really allow him to take advantage of his hair creativity.
Speaks English and Korean
Top tip: After care/style
Favourite product: AG Dry Lift (works well with short hair)
Favourite hair cut or colour: long-layered blonde balayage
Stylist with 21 years of experience Up to date in styles and colours.
HER TRAINING: – Aveda haircutting/colouring
– L’Oreal Professional Academy
– Wella, Joico and Schwarzkopf in colour design
Bruno Racine has spent many years growing his business and giving back to the community.
Through his work with The Loft Urban Salon, he has garnered much recognition from his peers and is the recipient of a number of awards:
– Best Salon People’s Choice Faces 2020
– Stylist of the Year People’s Vhoice Faces 2016
– Association Fundraising Professionals’ 2015 Outstanding Small-Medium Business Philanthropist of the Year (Nonimated)
– Ottawa Regional Cancer Foundation’s 2013 Outstanding Humanitarian
– RGA’s 2013 Small-Medium Business of the Year (Nominated)
– RGA’s 2013 Entrepreneur of the Year Award
– 2011 Salon of the Year Award for Canadian Hairdressing
Sabrina is 11 years in to her career with the Loft, but has been doing hair since 2001.
Exceptionally talented in all areas, Sabrina’s favorite aspect of her job is helping her clients achieve their hair goals. Whether your goal is to achieve an icy platinum blonde or a rich brunette balayage; maybe you want to go bold with a vibrant red or the opposite and go suttle with a soft lavender, Sabrina has more than a few tricks up her sleeve to get you there.
Q&A: Languages: French and English
Inspiration: Madonna, Dennis Rodman, Michael Jackson, Lady Gaga, and Post Malone
I am very passionate about the fashion and beauty industry. I love learning new techniques to help me grow as a stylist.
Loft Academy graduate.
I’m passionate about the industry and continuing education. My main priorities are to help clients attain their skincare goals, beautify themselves and make them comfortable in their essential self-care.
17 years experience in esthetics.
Education -Versailles Acadamy -Dermalogica certified -The International Dermal Institute
CND -Shellac brand certified Pro -Master painter certified
Gehwol – Advanced foot care
Specializes in: -Skin care treatment to maintain, preserve and repair all skin types and conditions -Consultations and education of clients on skincare – waxing with hardwax -Brazilian and bikini services with hard wax where gentle treatment is required.
Safia is an Advanced Stylist here at The Loft West. A graduate from The Loft Academy, we have had the privilege of watching this young woman grow into the talented stylist she is today. Safia is truly passionate about hair and does not shy away from any challenge. As a curly girl herself, she understands the different needs for each hair types. Safia has taken many classes with L’Oreal and Goldwell. She has also worked back stage for Angie’s models runway show. Safia goes above and beyond to assure her clients receive excellent service.
Safia naturally gravitated towards colour being a makeup artist herself. So she is a one stop shop for getting you glamorous! She loves bold colors as wells as those natural born this way hues. Her highlights and balayage are absolutely beautiful. She has a real skill for matching clients to colours that enhance their natural beauty.
What inspires you: People truly inspire me, I get the privilege of hearing people’s stories day in and day out.
Who do you admire: My mother is my biggest hero, she is the bravest person I know and I try to channel her often.
Top tip: Blow dry your hair at the root with your fingers moving in all the direction to create awesome volume at the root.
Favourite product: -Kerastase Elixir Ultime Oil Serum, this product is my ride or die. If you suffer from dry ends, this gem will revive your locks.
Passionate, talented and nonbinary- are just a few words to describe the artist known as Ghost.
Now a pro makeup artist for the past 7 years, Bruno invited them to join the team at The Loft in 2019 and Ghost happily accepted.
They have trained faithfully under celebrity artist Leslie-anne Barrett for the past decade, worked several fashion weeks backstage, have experience with michelle valberg shoots, proms, weddings, film sets- when it comes to make-up Ghost knows their craft.
“Make-up is a great way to express yourself or chang but feeling beautiful comes from the inside. People ask me all the time what my secret beauty tips are and I tell them: Its self care! Have a spa night at home, take yourself out to dinner, or just throw your favorite music on in the kitchen and dance! Go to your happy place. Thats beautiful. Of course when you need a hand getting to your happy place with make-up, come see me!”
Howard is a Senior Stylist and has been with the Loft for over 14 years. He started doing hair back when he was in high school and was eager to graduate so he could begin his journey as a hairstylist. Over the years Howard has taken part in many courses offered by well-known industry giants such as Vidal Sassoon, Toni & Guy, Wella, L’Oreal, and most recently, Goldwell.
Howard is a very versatile hair stylist and is well known for his sleek fades; however, he more recently has taken a vested interest in the realm of color, experimenting with different color combinations and perfecting his balayage technique.
Speaks English and Cantonese
I’m passionate about my work as a stylist and a co-owner. I enjoy making people feel great about their hair. My goal is to contribute and engage in the stylish community of Westboro and Greater Ottawa. 20 years of experience. Education Vidal Sassoon California – ABC Toronto – Salon Creative cut L’ Oreal Professionnel -Color and cuts -Ambassador in early 2000’s -Product knowledge Kerastase -Styling and product knowledge Schwarzkopf -Color and cutting Goldwell -Elumen color trained Specializes in: -Highlighting -Balayage -Global color application -Cutting and styling curly hair.[/vc_column_text][/vc_column][/vc_row]