A soft creamy texture for those elusive slept-in looks. Shu Uemura Art of Hair Clay Definer Rough Moulding Pomade neatly separates hair with texture, roughs up styles with a strong yet mouldable hold and a touchable shine-free finish. Kaolin powder derives from kaolin clay, responsible for the soft, matte , effortless application. Flexible styling & re-workable looks.